Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU,  will share with you a nine-month study done with over 3,000 in-market automotive customers. The following things were addressed in the study: Why customers get on the Intern

Using an integrated, targeted and digital marketing strategy to attract, sell, service and retain customers for less cost helped Red McCombs Ford finish number one in the San Antonio market, with sales up 24% over the same period last year, 160% with

Scenario:  Your dealership is no fun to work at; perks are non-existent, the environment is like a shark tank, and the resources pale in comparison to an overseas call center. You’ve seen the same faces on the floor for the past 10 years, none of

Today’s customers expect technological expertise and innovative methods of information exchange to empower their purchase decisions. The root of successful online marketing is in your customer’s opinion and experience. With the majority of car sh

The way buyers shop changes almost daily as mobile adoption and technology make incredible strides. Think about what has happened in the past 24 months and now think where we will be in 2014. Clayton Stanfield, senior manager of dealer training at eB

Take a look around. Everywhere you look – whether at a coffee shop, a restaurant or in a hotel lobby, people are walking around with their heads down looking at their cell phones. Consumers today use smartphones, tablets and laptops to tweet, shop,

Is your team capitalizing on every opportunity? Grant Cardone, New York Times, WSJ and Amazon best-selling author and sales training expert, will be teaching you how to maximize productivity at the dealership. The number one problem shared by small b

Every day local shoppers see your inventory in online ads and on your website. The average VIN sitting on your lot is presented hundreds of times. What if you knew who was looking at a particular VIN, how long they were looking or how often? What if

Dealers spend thousands of dollars a year on third-party leads, non-verifiable advertising slots on third-party sites, and questionable marketing platforms with unproven revenue models. They continue to ignore the one investment of their time and mar