Why Should OEMs Prioritize In-Vehicle Entertainment?

By Nils Wollny, CEO & Co-Founder, Holoride In-vehicle entertainment is bringing a brand new, lucrative experience to cars and their passengers. For years, they have been sticking to the status quo and prioritizing the driver’s needs, but the dr
Sep 24, 2019

Reaching the Older Consumers

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — b
Sep 4, 2019

Marketing to Your “Personas” and Not Your Target Audience

Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like “digital retailing,” “bots,” and “AI” are still the sexiest of terms driving
Sep 3, 2019

How to Evaluate IT Solutions for Your Dealership

 Helion Technologies Founder & President Erik Nachbahr shares some tips on what dealerships should be looking for in an IT solution for their dealership.
May 23, 2019

The Internet Revolution Part II: The Rise of Automotive AI

In 1995, the Internet became real for me… There was a moment for me – I was still in university, sitting in a Corporate Finance class, and I learned that the largest initial public offering (IPO) in history had occurred. NetScape. For me, this wa
Jul 31, 2018


LAWRENCEVILLE, Ga. (February 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.6% during January, slightly lower than the -2.9% shown the previous month. Cars overal
Feb 13, 2018

Black Book Used Vehicle Retention Index Finishes December On a Slightly Weaker Note

2017 Overall Saw Stronger-Than-Expected Retention Rates from Economy & Hurricanes LAWRENCEVILLE, GA (January 5, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value for
Jan 5, 2018

Attribution: Do Auto Dealers Really Know What’s Happening?

We asked dealers how they are adapting to new marketing measurement tools. Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution.
Aug 4, 2017