The way buyers shop changes almost daily as mobile adoption and technology make incredible strides. Think about what has happened in the past 24 months and now think where we will be in 2014. Clayton Stanfield, senior manager of dealer training at eBay Motors, will look at the four main forces driving today’s commerce: mobile, local, social and digital. The lines between what is currently considered e-commence, mobile shopping and traditional retail have blurred and will fundamentally change the way your dealership operates. When a customer contacts you, it’s likely that they have already looked at your inventory online, used their smartphone to find your location and maybe even read dealership reviews or checked out your social media properties. Every customer needs to have the same experience, and what this means is making sure your mobile, local, social and digital consumer outreach is similar in messaging and quality. Clayton Stanfield is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn where the industry is now and where is it heading.
2. Learn how a dealership can keep up with all these trends.
3. Learn the five things you can put in place right away to cater to the mobile shopper.
4. Learn ways to improve your mobile online presence.
Clayton Stanfield has been the senior manager of dealer training at eBay Motors for five years. He oversees all training and industry outreach programs for eBay Motors. This includes speaking at industry events, running eBay Motors training events and management of eBay’s Internet Sales Manager Certification Program. Prior to his experience at eBay Motors, Stanfield worked for five years as a consultant in the auto industry building and training Internet departments and business development centers. It was during his college years, that Stanfield first entered the industry, selling cars for a dealership in Sacramento, CA. Stanfield has a bachelor’s degree in Business Management and graduated with his MBA from Pepperdine University in August 2011.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Clayton Stanfield presents: The Four Main Forces Driving Today’s Commerce: Mobile, Local, Social and Digital: The way buyers shop changes almost daily as mobile adoption and technology make incredible strides. Think about what has happened in the past 24 months and now think where we will be in 2014.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com