What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center, along with the...
Do you have a plan to increase business? Not something that’s been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don’t have a written marketing plan. Many don’t bother reviewing their...
By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online behaviors. The year 2017...
By Eric Brown, CEO, inSearchX What if you woke up tomorrow and the path to purchase no longer existed? Today, we use our internet-connected devices to visit websites and curate content we find interesting. But this process is getting INVERTED as our AI-enabled devices...
By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars. Understandably, this meant that the way dealers advertise had to...
