Gen Z & the Automotive Industry: Marketing Insights

For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them. With this in mind, it’s particularly important to consider Generation Z, those born between 1997 and 201
Apr 12, 2024

Dealers, Consumers Confidence in Electric Vehicle Drops

Dealers and owners are expressing disaffection with electric vehicles (EV). In the Cox Automotive Dealer Sentiment Index (CDSI) poll released earlier this month, a majority of dealers say sales are worse than they were a year ago. That was followed b
Mar 25, 2024

First Female Jazz Fan Wins New Ken Garff Car in 40 Seconds

Celebrations are in full swing at Ken Garff Automotive Group as Keylee Melling won a 2024 Nissan Sentra at its “Threes for Keys” contest held during the Utah Jazz game held Feb. 22. The first female to win a Ken Garff car at the “Threes
Feb 23, 2024

Cracking the Code: Driving Team Action Post 1-on-1s

Ever left a meeting whether it’s with your team or a 1-on-1, on cloud nine, believing your team was all set to conquer the world, only to find their enthusiasm fizzling out days later? The challenge lies in converting intentions into actions amidst
Sep 25, 2023

View Recording: “X Marks the Spot in CX – We know the X Factor… Do you?”

"Consumer Experience” has become a junk drawer term. It seems like every vendor with a shiny new widget to sell is claiming that it has an impact on the consumer experience.
Oct 5, 2017

7 Easy Ways to Drive Online Searchers to Your Showroom Floor

March 9, 2017 :: Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards.
Mar 9, 2017

What Your Techs Hate Most about Their Jobs

You rely on your technicians to perform thorough inspections and make reliable repairs. Your fixed operations can’t run without them, so it’s a necessity for you to retain quality employees. However, even your best technicians will leave if they
Jun 17, 2015

Vboost “My Lead” Program for Auto Dealer Salespeople Turns more Cold Leads into Warm Bodies

HUNTINGTON BEACH, Calif., May 26, 2015 — Vboost Inc., (, today announced that, in response to high demand from auto dealers, the company has expanded beyond its core service as a leading auto industry viral marketing company, and
May 27, 2015