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Insights
Dealer Websites Keep Failing Google’s Core Web Vitals Test
Key Takeaways: 97.1% of dealership websites fail Google Core Web Vitals on mobile or desktop, a failure rate that is costing dealerships $30 of every $100 spent on digital advertising.…
Dealer News
The Test Drive Isn’t the Problem. Everything Around It Is.
I can book a flight to Tokyo in about 90 seconds without talking to a single person. I can book a same-day haircut in three taps and get a text…
Leadership
Virtual Selling: From Online Interest to Real Appointments
The internet, online shopping habits, and the COVID era have changed the way people make purchase decisions. Buyers are now used to doing their own research and moving through the…
Marketing
The Lead Is Already Too Late: 7 Ways AI Moved the Starting Line for Car Dealers
A shopper asks an AI assistant for “the best Toyota dealer in [City].” Before that shopper visits a dealer website, opens a vehicle detail page or submits a lead, the…
Leadership
Why Automotive Retail Is Betting Big on AI-Driven Credit Decisions
At the core of every automotive transaction sits a financing decision, and yet it remains the single greatest source of friction in the entire buying journey. Consumers can browse inventory,…
Sales and Finance
Stop Merchandising Like It’s 2015. Your VDP Is Now Your Showroom
There is a question I have started asking dealers more often: How long does it take a car to go from arriving at your dealership to becoming truly sellable online?…
Leadership
Year-End Volume Is When Title Fraud Slips Through
The title problem that ties up your inventory in January can start with a shortcut on December 30. Here’s a scenario most stores will recognize. It’s 4 p.m. Eleven deliveries…
Leadership
Your Ads Aren’t Broken — Your Follow-Up Is
5 Automations to Install Before Spending Another Dollar on Google Ads
Marketing
Innovation Creates Potential. Execution Creates Performance.
The automotive services industry has no shortage of new ideas. The harder challenge is turning those ideas into consistent commercial results. A pilot, product launch or signed agreement can demonstrate…
Leadership
