DealerPoint Dealership Attendees

DealerPoint, a Digital Dealer event, is an exceptional way to explore new solutions and vendors for your dealership, connect with your peers, and learn from industry leaders.

Exhibit / Sponsor

Exhibiting, sponsoring, and advertising with Digital Dealer places your brand in front of the largest dealership buyer group of marketing, sales, and management solutions.

Become a Speaker

Speaking at Digital Dealer is the best way to share your ideas or strategies, built around the most up-to-date data, trends, and proven approaches to help dealerships solve pain points or tap into new growth opportunities.

How Auto Dealerships Rank By Website Response Rate

Infiniti came out on top in a recent survey of responsiveness to customer internet leads coming though dealership websites. The survey— 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE) Study—measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. The study is based on Pied Piper’s mystery-shopper […]

How to Contribute a Guest Article to Digital Dealer

At DigitalDealer.com and Dealer Magazine, we are frequently asked if we accepts articles from outside contributors. The short answer is “Yes, we do.” The longer response is that we have certain criteria for what is submitted. When it comes to news stories, we prefer to write our articles in-house or cross-post them from other Emerald publications. […]

GM, Tesla Headline S&P’s 28th Automotive Loyalty Awards

Owners of General Motors and Tesla are loyal to their vehicles. At least according to S&P Global Mobility, who recently announced the winners of its 28th annual Automotive Loyalty Awards. General Motors was recognized as the winner of its ‘Overall Loyalty to Manufacturer’ award and Tesla for ‘Overall Loyalty to Make.’ In a new addition to […]

Spotlight on….. automotiveMastermind

As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer is shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Aaron Baldwin, automotiveMastermind Chief Product Officer to hear about his experiences in the industry, how data will drive innovation in […]

President Biden Opens Investigation into Chinese Connected Cars

The Biden Administration is taking the first steps that could lead to the banning of connected cars from China. The U.S. announced on Feb. 29 that it is opening an investigation into whether Chinese vehicle imports pose national security risks and could impose restrictions due to concerns about connected car technology. According to U.S. official, […]

February New Car Sales Up 6.3%

New-vehicle sales are projected to be better than expected for February. Cox Automotive is projecting when numbers are announced next week it will show gains over last year and improvement from January, which came in slower than expected. Sales volume for February is expected to reach 1.22 million units, an increase of 6.3% over February 2023, […]

Group 1 Automotive, Lithia & Driveway Announce New Dealership Purchases

Two of the leading auto dealerships made significant dealership acquisitions this week. Group 1 Automotive, Inc. on Feb. 26 announced the acquisition of Newport Lexus and Tustin Lexus, two high performing Lexus dealerships in Orange County, CA. That was followed the next day by Lithia & Driveway (L&D) purchasing the Carousel Motor Group, growing their footprint in the […]

4 Effective TikTok Strategies for Dealerships

In today’s competitive market, car dealerships search for effective ways to capture attention. Many dealerships focus on advertising through Facebook and staying active on Instagram while often neglecting the potential of TikTok. However, TikTok’s unique appeal and wide reach make it an advantageous platform dealerships should consider utilizing. This article explains the special features of […]

2024 Dealership Outlook: How to Handle Human Resources

In November, UAW leadership successfully ratified a new 4½-year contract with Detroit’s Big Three—Ford, GM and Stellantis—after six weeks of targeted strikes that stopped production in the most profitable plants for all three manufacturers and expanded to include 45,000 UAW workers at its peak. The deal will collectively cost billions in increased labor costs over […]