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Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Dealership Buy/Sell Market Hits Record High in 2024: Kerrigan
The auto dealership buy/sell market has another record breaking year in 2024, rising 10 percent from the year before according to the recently released 2024 Annual Blue Sky Report by Kerrigan Advisors. For the year, 697 franchises were sold, the highest number since 2021 and a 2.5 percent increase from 2023. The strength of the […]
Federal Authorities Announce Arrests in Tesla Attacks as Elon Musk’s Political Influence Grows
The U.S. Justice Department (DOJ) arrested three individual responsible for the destruction of Tesla properties March 20, actions the Trump Administration has labeled as “domestic terrorism” with an investigation opened by the federal government to if its is a broader, coordinated attack. Attorney General Pam Bondi announced the DOJ charges carry minimum sentences of at […]
Insights from CES 2025: The Convergence of In-Cabin Sensing and Software-Defined Vehicles
As regulatory frameworks such as the EU’s Advanced Driver Distraction Warning (ADDW) near enforcement, automotive OEMs increasingly integrate in-cabin sensing technologies with software-defined vehicle architectures. This shift, evident at CES 2025, marks a pivotal moment in the automotive industry as OEMs leverage existing hardware—such as infrared and RGB cameras—to develop new revenue streams and enhance […]
Bob Mayberry Hyundai, Castle Automotive Group, Walser Automotive Group, Swickard Auto Group: Dealership Deals
Bob Mayberry Hyundai Sold The Walters family has sold Bob Mayberry Hyundai in Monroe, N.C., to Pablo River Partners, a Jacksonville, FL-based investment firm.The transaction, finalized March 5 with The Presidio Group advising the Walters, marks the close of Missy and Ingram Walters’ long history in retail. Pablo River Partners is led by Chairman and […]
Mastering Lead Generation Key Strategies for Dealerships
Effective lead generation is the cornerstone of sustained dealership growth and profitability in the fast-paced automotive market. According to the National Automobile Dealers Association (NADA), dealerships with efficient lead generation and follow-up strategies experience up to 50 percent higher conversion rates, highlighting the critical role of this process in turning inquiries into sales. This article […]
DDCE2025 Speaker Proposals Deadline Set for April 1
Call for proposals for the upcoming Digital Dealer Conference & Expo (October 14-15, 2025, Las Vegas) are now open! The deadline to submit a proposal #DDCE2025 is April 1, 2025. Accepted speakers will be notified on April 21, 2025. Please follow this link to complete the submission form. Digital Dealer invites interested speakers to submit a speaking […]
Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing
As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a patchwork of solutions in development to replace our beloved snack-sounding snippets of code. While browser-based cookies have served the digital advertising industry well over the past few decades, associated measurement strategies based on website visits and conversions […]
KBB: February New-Vehicle Prices Decrease from a Month Earlier
February’s new-vehicle average transaction price (ATP) was recorded at $48,039, a year-over-year gain of 1.0 percent but lower by 1.3 percent from January. According to Kelley Blue Book (KBB) officials, sales incentive levels were mostly flat month over month but higher compared to February 2024 by 18.6 percent. The average incentive package last month was […]
From Skepticism to Confidence, Upselling Strategies That Work
Upselling for car dealerships can be more challenging than it seems. Many car buyers view such offers with skepticism, often perceiving them as profit-driven tactics. According to an AutoTrader report, 48 percent of buyers believe dealerships prioritize upselling for their own benefit, while a Cox Automotive study found that 42 percent think dealerships frequently push […]
