Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through organized events. These events can range from new car inventory, exclusive test drives, and service workshops to participation in larger auto shows and community events. These events serve as platforms for direct customer interaction, offering them a […]

CarGurus completed the acquisition of CarOffer, purchasing the remaining minority equity interests for $75 million on Dec. 4. CarGurus acquired a 51% interest in CarOffer in January 2021 and announced plans last month to accelerate the purchase of the remaining stake with the intent of capturing growing product and data opportunities as well as other […]

While values declined slightly this year, 2023 is on pace to be the third most active year for the selling of U.S auto dealerships. That is one of the main takeaways of the Haig Report for third quarter 2023 that stated at least 385 rooftops have traded hands so far this year–the third most active […]

When consumers purchase cars at an auto dealer, they often buy supplemental products and services called voluntary protection products (VPPs). These provide additional coverage and protection for certain vehicle components or services not covered by or beyond the manufacturer’s original warranty. This not only impacts the consumer and the dealer’s bottom line, but impacts lenders […]

Car dealers are asking President Joe Biden to “tap the brakes” in his administration’s electric vehicle (EV) push. A total of 3,882 franchised car dealers the U.S., calling themselves the EV Voice of the Customer, published the letter on Nov. 28 that urged a slowdown due to U.S. car buyers not ready to make such […]

A recent report found car dealers offering consumers the ability to do a deal online has grown to 40% in the last year—but an urgent need to cutdown on repetitive steps happening in the showroom. Nearly all car dealers currently using digital retailing tools claim it has positively impacted their business, especially in customer experience […]

The Ciocca Dealership group is growing its holdings in Pennsylvania. The agreement has Ciocca purchasing Apple Automotive, the automotive division of York County, Pa- based Stewart Companies. Terms of the deal was not disclosed, with the final transaction expected to be completed in February 2024. Ciocca Dealerships is a family-owned company operating 42 dealerships and […]

Mercedes-Benz is offering a change to the way Americans charge their vehicles in the same way Starbucks altered the routine of getting a cup of coffee. Mercedes, in a joint venture with MN8 Energy to launch a network of premium electric vehicle (EV) charging stations across North America, inaugurated its first x-Benz Charging Hub at […]

Digital Dealer has revealed its new branding and announced the launch of DealerPoint, a dynamic addition to its event portfolio.   This unveiling of the refreshed logos marks a symbolic step forward for Digital Dealer, aligning with its commitment to innovation and growth.   DealerPoint is a new, high end, focused networking event for automotive retail solution […]