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Conference & Expo: October 8-10, 2024
DealerPoint: April 9-11, 2025

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Digital Dealer Conference & Expo Registration

By registering, you're not just signing up for an event – you're securing your access to a wealth of exclusive insights, networking opportunities, and groundbreaking strategies that will shape the automotive landscape.

Agenda At-A-Glance

Agenda-At-A-Glance is a summary of sessions and networking events at Digital Dealer this Fall.

Exhibit / Sponsor

Exhibiting, sponsoring, and advertising with Digital Dealer places your brand in front of the largest dealership buyer group of marketing, sales, and management solutions.

Penske Automotive, Cardinale Automotive, Gill Automotive: Dealership Sales Roundup

Penske Buys Bill Brown Ford in Michigan Penske Automotive Group recently acquired Bill Brown Ford in Livonia, MI. Serving Michigan’s largest county by population, the dealership is forecast to add $550 million in estimated annualized revenue, according to Penske officials. As part of the acquisition, the company will acquire over 200,000 square feet of existing facilities […]

Turning No into Yes: Effective Objection Handling for Car Sales Professionals

Buying a car is a significant investment that is often accompanied by anxiety and numerous objections from customers. How salespeople handle these objections influences customer decisions and the dealership’s success. This impact is underscored by a survey from McKinsey & Company, which found that 70 percent of buying experiences are shaped by how customers feel […]

#DDCE2024 Marketing Panel to Feature Top Dealers

The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Automotive Marketing Gurus CEO Jonathan Thompson will host a session titled, Marketing: WHO & WHAT is Important. Joining Thompson will be, Riverside Automotive Group’s Partner/COO Mike Cass and Clement Automotive Group’s CMO Evangeline Sutton. In the last 10+ years most […]

Cox: Fleet EV Adoption Increasing in the Next Five Years

Fleet owners operating both electric vehicles (EVs) and their gas counterparts have higher levels of satisfaction with their EVs, according to a new report from Cox Automotive. The report, Future of Fleets: Path to EV Adoption, found EVs bring higher scores among fleet owners in key metrics such as “overall satisfaction,” “cost of ownership” and […]

Overcoming Auto Loan Payment Mishaps and Cybersecurity Threats

The dealership sector encounters obstacles that affect both customers and companies. Issues such as mishandled car loan repayments and the increasing risk of cyberattacks have significant consequences. This article will explore how they impact consumers and businesses and learn strategies to safeguard your financial and digital assets. The Consumer Financial Protection Bureau (CFPB) recently highlighted […]

Michael Renaud to Present at #DDCE2024

The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Alan Ram’s Proactive Training Solutions’ CEO Michael Renaud will lead a session titled Accelerating Automotive Excellence: Unveiling the Future of Dealership Dynamics. Having spent his entire automotive career in the New York metro area auto market with expertise in BDC […]

Mercedes-Benz, Starbucks Partner to Add EV Chargers Along I-5

Mercedes-Benz is expanding its electrical vehicle (EV) charging network, teaming with another national retailer to offer drivers a place to recharge their cars along a critical west coast travel corridor spanning from Canada to Mexico. Mercedes and Starbucks have entered into an agreement to electrify over 100 coffee shops stores across the country, with the […]

The Tactical Approach of Dealership GMs: A Strategic Misstep?

In the rapidly evolving automotive industry, the role of general managers (GMs) at dealerships is becoming increasingly complex. As they grapple with the challenges of a dynamic market, there is a growing concern that dealership GMs are becoming too tactical, focusing on short-term gains at the expense of long-term strategic vision. The question then arises: […]

Street Volkswagen’s John Luciano and Dynatron Software’ Brad Paschal to Present at #DDCE2024

The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! John Luciano, Owner and General Manager of Street Volkswagen of Amarillo, and Brad Paschal, market president, Dynatron Software, will present a session titled, How to Apply the Sales Perspective to Your Service: Why Should Sales Get All the Cool Stuff? […]