Scenario: Your dealership is no fun to work at; perks are non-existent, the environment is like a shark tank, and the resources pale in comparison to an overseas call center. You’ve seen the same faces on the floor for the past 10 years, none of whom know how to operate the ‘Google Machine.’
Despite all of this, you’re getting more of these “e-mail” inquiries every day, customers want you to put your cars in “YouTube,” and the person you found to man your live chat isn’t working out. How are you going to attract the minds of tomorrow?
The digital landscape is changing not just how we sell vehicles, but how dealerships are operated. A different type of employee is needed for the dealership of tomorrow. You’ll learn the five key steps to prepare for the next generation of employees and leave armed with the information needed to survive this dynamic shift, including strategies for attracting, managing, and retaining your newly acquired superstars. E-Commerce experts Nicholas Williams and Kevin Gordon are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to shift the culture in your dealership so that you will remain viable in the long term.
2. Learn how to retain staff and develop an internal promotion strategy.
3. Learn why Generation Y is both unique and vital to the future of your dealership.
Kevin Gordon is the e-commerce manager for the Jim Pattison Auto Group, Western Canada’s largest automotive retailer. With a diverse background in both entrepreneurial and corporate business, he has developed expertise in project management, leadership, and culture change. In addition to building and managing digital assets, he works directly with dealerships to introduce the latest techniques and strategies in areas such as reputation management, lead conversion and online inventory merchandising. Driven by a passion for business and strong work ethic, Gordon has enjoyed over 10 years of success creating and implementing progressive business solutions.
Nicholas Williams is an e-commerce specialist with the Jim Pattison Auto Group. Williams has a specialized commerce degree with concentrations in both entrepreneurship and international business and over the past 10 years, he has developed a unique background within the digital marketing and automotive landscapes. His experience includes being the founder and operating partner of a successful vehicle importation company, as well as the director of marketing for an international manufacturing firm. A passionate entrepreneur, operations Jedi, and organizational junky, he has led each of his organizations to the digital forefronts of their industry.
13th Digital Dealer® Conference & Exposition Featured Speakers: Kevin Gordon and Nicholas Williams present: The Best Employee You’ll Never Hire — A guide to shifting your dealership’s culture so you can begin to attract, hire, and retain the best and brightest of the next generation.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
