New study from Cox Automotive shows 67% of consumers believe personalization technology will improve the car-buying process. According to 72% of dealers, automation and AI technology will help empower employees and improve consumer satisfaction without reducing staff....
By Susan Moll and Matt Hurst Can you hear the pencils sharpening, expo markers squeaking, and fresh new backpacks zipping? While it’s back-to-school season across the nation, at the dealership, September is also a great time to start anew by giving your strategy a...
Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-efficient, use advanced...
By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping dealerships with measuring the quality of their traffic, is that you must have a focused digital marketing strategy to drive the...
When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be used to drive action and build better relationships with customers by sending them the right message on the right channel at the right time. But...
By Anthony Giagnacovo, CEO at CallRevu While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the customer experience and...
