By Christine Plunkett, National Sales Director, Frikin Tech The automotive industry has plummeted to an all-time low closing rate on internet leads, an abysmal five percent average across all dealers in the U.S. We are only engaging 20 to 30 percent

By Steve Akridge, CEO, BorderHawk LLC I grew up around the car business as nearly all of my family worked with car dealerships, and many continue to do so today. Until the economic downturn of the 1970s created a catalyst for me to take a different p

By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to

By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll

As automotive disruptors such as Tesla and Uber roll out nontraditional offerings, competing manufacturers have decided to be better together.

By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD

By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to th

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise

By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c