How Automotive Marketers Can Drive More Sales From Their Slowing Digital Ad Spend

How Automotive Marketers Can Drive More Sales From Their Slowing Digital Ad Spend

By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to ensure your auto...
How AI is Improving Retail Customer Experience

How AI is Improving Retail Customer Experience

By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll explore some of the...
What Does Digital Visibility Look Like in Today’s Crowded Advertising Landscape?

What Does Digital Visibility Look Like in Today’s Crowded Advertising Landscape?

By Shelley Washburn, President, GSM   As automotive disruptors such as Tesla and Uber roll out nontraditional offerings, competing manufacturers have decided to be better together. Volkswagen and Ford have partnered to develop next-generation commercial and consumer...
Digital Dealer