Posts
Three Key Areas to Focus on for Fixed Ops Success
A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m
Sep 28, 2023
Astroturfing: What it is and Why Your Dealership Should Avoid it
Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of…something…that is in reality initiated and controlled by a concealed group…or corpora
Sep 25, 2023
What’s Needed to Truly Establish a Digital Presence for Used Auto Dealers, Lenders and OEMs
The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used dealer goes beyond up leveling a dealer’s
Aug 22, 2023
AI is Not Going to Take Your Job
Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been, and always will be, about people. No automated system coul
Jul 25, 2023
Posts
Dealer Ops & Leadership
Has Your Digital Retailing Process Become Irrelevant?
In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments: 1. Which Car is Best for me? 2. Is it Right for me? 3. Can I Afford It? 4. Where Should I Buy It? 5. Am
Jul 24, 2023
Training Dealers & OEM Partners to Leverage AI & Advanced Data to Better Sell Connected Vehicles
New opportunities related to connectivity, advanced electronics, and computer technology are becoming increasingly important as vehicle technology advances. Auto dealers are on the front lines in this new environment where customers need to understan
Jul 6, 2023
Navigating the Road to Profitability: How Auto Dealers Can Thrive in the Era of Electric Vehicles
The automotive industry is undergoing a revolutionary shift as the world embraces electric vehicles (EVs) for their environmental and economic benefits. As combustion vehicles give way to cleaner and more sustainable alternatives, automobile dealers
Jul 5, 2023
Why “Human-Assisted” Artificial Intelligence is an Imperative in Auto Loan Management
Although AI and automation boost efficiency, providing the “human touch” augmented by these powerful tools can create an exceptional customer engagement process. As the technology behind Artificial Intelligence (AI) continues to advance, it is li
Jun 26, 2023
Three Key Areas to Focus on for Fixed Ops Success
A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m
Jun 23, 2023