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Conference & Expo: October 8-10, 2024

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Can Your Dealership Withstand a Cyberattack?

By Steve Akridge, CEO, BorderHawk LLC I grew up around the car business as nearly all of my family worked with car dealerships, and many continue to do so today. Until the economic downturn of the 1970s created a catalyst for me to take a different p
Sep 11, 2019

One-on-One Google Review Success

What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center,
Sep 4, 2019

The Truth About Reviews

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit
Aug 23, 2019

Reaching for High-Star Ratings

By Mike Lee, Internet Director, Melloy Nissan Two recent conversations prompted my exploration into online reputation and the discovery of solutions to improve our dealership’s star rating. The first was during a meeting with our factory’s owner
Aug 15, 2019

16 Ways to Damage Your Professional Brand & Fail at Social Selling

We live in a connected world and social selling has become aligned with general sales best practices. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting through the noise and nonsense isn’t easy an
Aug 15, 2019

Why Public Relations is Essential for Your Dealership

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Tom Maoli’s Celebrity Motor Cars is where I reside as the in-house VP of marketing and built and run our internal agency. Celebrity Motor Cars is a luxury auto group in NJ/NY that consists of
Aug 15, 2019

Making the Most of Customer Reviews

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jul 26, 2019

The Race for Talent: Why the Right DMS and Technology Partner are Key to Attracting Quality Candidates

Finding and retaining the right talent has never been more important or challenging for dealerships. They’re now facing the double whammy of historically low unemployment rates and high employee turnover. Fortunately, it turns out a modern DMS back
Jun 3, 2019