What Does Digital Visibility Look Like in Today’s Crowded Advertising Landscape?

What Does Digital Visibility Look Like in Today’s Crowded Advertising Landscape?

By Shelley Washburn, President, GSM   As automotive disruptors such as Tesla and Uber roll out nontraditional offerings, competing manufacturers have decided to be better together. Volkswagen and Ford have partnered to develop next-generation commercial and consumer...
How to Use Google’s New Features to Attract Users to Your Showroom

How to Use Google’s New Features to Attract Users to Your Showroom

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise your dealership...
2 Strategies to Bump Up Service Business

2 Strategies to Bump Up Service Business

By Steve Laureys, National Account Director for CallRevu’s CallVision DNI technology platform Rising interest rates and stagnant incentives point to a slowing new vehicle market through the end of the year. NADA predicts new vehicle sales will decline at least...
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It

How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It

 On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results. Dealership margin pressures combined with 90% of Google clicks within our industry occurring within the organic (free/unpaid)...
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