Every day local shoppers see your inventory in online ads and on your website. The average VIN sitting on your lot is presented hundreds of times. What if you knew who was looking at a particular VIN, how long they were looking or how often? What if

Dealers spend thousands of dollars a year on third-party leads, non-verifiable advertising slots on third-party sites, and questionable marketing platforms with unproven revenue models. They continue to ignore the one investment of their time and mar

Learn what the four tools are, that when used correctly and sequentially, will convert up to 60% of phone calls to appointments that show. John Mlinarcik, Ph.D., the founder and CEO of PCS-Global, will define each tool and discuss them, with examples

Businesses of all sizes are moving to the cloud, but what does this really mean? Andy Lapin, chief architect for Kelley Blue Book’s top-rated website www.kbb.com, will provide you with an inside look at how dealerships can utilize cloud computing a

They’re not just for restaurants anymore! Google has cracked the code on local dealer online marketing with its acquisition and integration of the famous Zagat’s rating service. The latest rollout of Google+ includes a new Local page for your dea

Google has come out with at least three major categories of algorithm and ranking factor updates over the last 12 months in Panda, Venice, and Penguin. Google’s updates have created great opportunities for dealers, since most of the changes are tar

The growing relationship between digital marketing and successful businesses is discussed more and more as the marketing and automotive industries move further way from “traditional” business models and approaches. Unfortunately, knowing

Dealers who embrace rapidly evolving technologies reap the benefits of the measurable results they provide. But despite the ever-increasing role digital plays in your marketing mix, you probably haven’t abandoned traditional media altogether. And i

Who knows your dealership better: you or the OEM? As dealers, we get pressure from the OEMs to purchase CRM solutions that they choose. But when it comes to selecting the right technology to solve your problems with Internet lead management and custo