Insights from James Kurtenbach, Director of Marketing, Schomp Automotive In today’s dynamic automotive landscape, one tool can turbocharge your success: first-party data. Join James Kurtenbach, Director of Marketing at Schomp Automotive, as he

In an era where smartphones are as much a part of us as our limbs, the way we shop has transformed dramatically. No longer are consumers bound to desktops; they’re now exploring, comparing, and purchasing right from the palms of their hands. Cu

Google Analytics 4 (GA4) is here, and Universal Analytics (UA) is a thing of the past. So, what is the big difference between GA4 and UA, and what does it mean for dealerships and their automotive call monitoring solutions? Universal Analytics (UA) o

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m

Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of…something…that is in reality initiated and controlled by a concealed group…or corpora

Following a challenging sales environment in 2022, a noticeable recovery in the automotive sector has stabilized in 2023. This year, even as supply chain problems subsided, new challenges emerged, such as the persistent risk of a potential recession,

In today’s digital age, videos have become an indispensable tool for salespeople to connect with prospects and enhance their sales efforts. From personalized introductions to engaging demonstrations, leveraging the right types of videos can sig

In the dynamic landscape of the automotive industry, where competition is fierce and consumer expectations are ever-evolving, the power of effective communication cannot be underestimated. As the digital era continues to reshape the way businesses en

The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used dealer goes beyond up leveling a dealer’s