We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....
By Alex Melen, Co-Founder, SmartSites Your dealership is most likely losing out on its most valuable traffic channel: Organic! To reach more in-market shoppers, you’ll want to focus on Local SEO. How to Reach In-Market Car Shoppers Search engines –...
By Shean Kirin, Founder and CEO, Dealer Alchemist So often, when we audit a dealership’s marketing spend, our team finds an enormous amount of waste. Between the services for managing their website, managing conversion, supervising social spending, and ensuring...
By Molly Dennehy, Brand Manager, Dealers United In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online. And it is no shocking secret that today’s savvy consumers (as well as their moms, coworkers, and...
By Earl Asbill, National Director of Marketing for Vehicle Solutions, Solera Owner retention programs (ORPs) are nothing new, but every so often it is beneficial to review your dealership’s service marketing efforts and returns. Are you getting the most out of your...
This article was originally published in the May/June 2022 Issue of Dealer Magazine. Article by Tim Copacia, EVP of Strategic Development, J.D. Power UnityWorks One of my favorite definitions of a brand came from Seth Godin, entrepreneur and best-selling author, who...
