By Tim James, COO, FlickFusion Video Marketing As we head into 2022, a dramatic shift has occurred in online consumer shopping behavior, according to Forbes. While online shopping was growing, COVID hit, forcing an even larger number of consumers to do their shopping...
By Jeremy Beck, Vice President Sales Operations, APCO Holdings/EasyCare Certified pre-owned (CPO) programs deliver a win-win for both consumers and dealerships. Consumers appreciate the peace of mind that comes with owning a quality vehicle and the protection that a...
By Tim James, COO, FlickFusion Video Marketing A very interesting article by Entrepreneur shares an analogy about how marketing is a lot like dating. The article explains that marketing is essentially about building relationships with your consumer audience. Most...
By Natesh Muthalan, Lead Consultant, Infosys The traditional way of purchasing a vehicle has changed significantly with the evolution of the Internet, where research and buying decisions happen before the customer even reaches the dealership. The pandemic shifted...
By Lisa Gener, Vice President of Sales, Dealer Alchemist I’m running as fast as I can, not from something but, for something. My lungs are on fire, I’m sweating, there’s no one else around… and then the alarm sounds. I’m flooded with adrenaline and the realization...
By Tim James, COO, FlickFusion Most dealerships understand the importance of effective marketing. Heck, you’ve been doing it for years. Every medium, every day and go big on Friday! As online content has grown, so has consumer preference for video. In fact, according...
