When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it the way I always do. With a blend of practical, transferable skills and a clear focus on the customer journey. This wasn’t a deep d

Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS). But in an age of constant consumer movement—brand switching, changing addresses, or even dropping out of the market

When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big platform that dealers should start paying attention to. But because it’s so new and different, it has left many dealers confused. However, this

Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics reveal that 72 percent of consumers prefer learning about products or services through video, underscoring its

As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a patchwork of solutions in development to replace our beloved snack-sounding snippets of code. While browser-based cookies have se

Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak to a salesperson. That world is closer than you think, thanks to the rise of artificial intelligence in the automotive industry. From

Video marketing is one of the most effective tools for dealerships to engage customers, build trust, and showcase inventory. According to Google, over the past two years, YouTube has seen a significant increase in the watch time of “test drive&

Competition has always been a significant challenge for dealerships, requiring more than just an impressive inventory to stay ahead. With more people expecting convenience, transparency, and value, dealerships must rethink their strategies and move b

As the saying goes, timing is everything. Those expecting U.S. electric vehicle adoption rates to accelerate as quickly as Europe’s underestimated this universal truth. To be fair, the 8.9 percent EV share of overall auto industry sales during Q3 2