Conference Overview
Digital Dealer Conference & Expo, held annually, brings together automotive dealers, OEMs, thought leaders, and auto retail solution providers for a 2.5-day experience, powering professional growth and connections.
Upcoming Conference & Expo Schedule:
Digital Dealer Conference & Expo | October 14-16, 2025
EDUCATIONAL TRACKS
The Marketing & Advertising Track focuses on modernizing marketing and advertising efforts to attract and engage consumers, while improving your ROI. This track will offer insights into omnichannel experiences, branding, automation, and personalization.
The Sales Strategy & Variable Ops Track centers on optimizing sales strategies, productivity, and operational efficiency, this track improves sales team performance and profitability. The sessions in this track provide new sales techniques, ways to maximize opportunities, and leveraging of digital tools.
The Dealer Ops & Leadership Track is designed to equip dealership leaders with tools to enhance operational efficiency and profitability. The education in this track emphasizes streamlining of processes and adapting to industry trends.
The Fixed Ops Track will revolutionize your service department to exceed rising consumer expectations through addressing operational challenges.
Who Should Attend
Dealer Principals
Today’s new car business is a volume business. Front-end margins are in decline, and profitability often hinges on meeting the factory’s all-or-nothing performance targets. Learn how the most successful dealers become more efficient and market-precise as they stock, merchandise and price their new vehicle inventories.
General Managers
Great businesses like your dealership are driven by several different factors such as brand, technology, infrastructure, and most of all, people. Learn the latest management strategies to get the best results out of each department in your dealership.
General Sales Managers
Great businesses like your dealership are driven by several different factors such as brand, technology, infrastructure, and most of all, people. Learn the latest management strategies to get the best results out of each department in your dealership.
Internet Sales Managers
Today’s consumer is more digital and more demanding than ever. They visit less than two dealerships before making a buying decision and almost two out of three customers would rather buy 100% online. Learn the keys to improving customer satisfaction, close rates and deal grosses on your showroom floor.
Marketing Directors
The average person is exposed to over 5,000 ad messages per day. Only 86 get any awareness and less than 12 ads get any engagement. That means your advertising blast has a 0.0024% chance of any engagement at all. Learn everything you need to create and refine a seamless omnichannel car buying experience that will better integrate your online and offline marketing efforts.
eCommerce Directors
Today’s car buyer increasingly demands transparency in their online purchase experience. And while transparency is typically tied to a dealer’s pricing, the customers’ “perception” of transparency is often influenced by the ENTIRE experience (beyond just price). Learn the latest e-commerce strategies to create an outstanding online buying experience.
Social Media Managers
80% of potential car buyers are more likely to turn to social media than to a salesperson. 68% say they’ve purchased a car involving social media. Learn the latest strategies to grow leads from social media.
CRM Managers
Gaining shopper intelligence is an art form and dealerships that are invested in learning what consumers are researching and shopping for will win in the new digital landscape. Learn how to better follow online shopper patterns, conquest leads that are in-market, recover leads that have previously been marked lost, and win over those who are shopping the competition.
BDC Managers
By now, everyone has heard the news that the average consumer shops less than two dealerships in person prior to buying a vehicle. Conversion of opportunities is more important than ever in today’s automotive industry. In 2016, dealers are still struggling with this reality while some dealers implement BDC’s at the same time many others dismantle theirs. Learn effective strategies for maximizing inbound as well as outbound opportunities once and for all.
Pre-Owned Managers
It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough. Buy, transport, recondition, take photos, create a description, upload to your website and third-party sites, put it on the lot. Learn the latest pre-owned strategies separating top dealerships from the competition.
Fixed Ops Managers
It has been said that relationships are built and strengthened or destroyed in service drive. These relationships with the consumer are worth far more than any marketing ploy to generate revenue. Learn how your service department can reshape the customer experience to meet—if not exceed—rising consumer expectations.
F&I Managers
Generation X & Y buyers live in a world of streaming data and electronic content and often become disinterested during traditional paper-based transactions. Learn how to adapt to the best technology resources to enhance the customer experience to achieve superior per vehicle retail profit while maintaining a defensible compliance strategy.
OEM Representatives
Discover and stay connected to the digital trends that dealerships are embracing. Also meet one-on-one with dealership representatives to provide digital marketing and sales guidance. Looking to host a larger meeting in conjunction with our conference? Contact [email protected].
Automotive Associations
Stay educated with what your ADA members and their managers are learning to provide the best resources available. Also meet one-on-one with dealership representatives to provide digital marketing and sales guidance. Looking to host a larger meeting in conjunction with our conference? Contact [email protected]
Allied Industry
Not ready to exhibit? Attend as Allied to receive the opportunity to meet, mix, and mingle with 3,000+ technology-focused dealers, managers, OEM representatives, and vendors.
International Dealers
Today’s new car business is a volume business. Front-end margins are in decline, and profitability often hinges on meeting the factory’s all-or-nothing performance targets. Learn how the most successful dealers become more efficient and market-precise as they stock, merchandise and price their new vehicle inventories.
Independent Dealers
Hundreds of independent dealerships from across the country also attend Digital Dealer each year to learn the latest marketing, sales and management strategies to sell and service more cars, more profitably.
Power/RV/Boat Dealers
Digital Dealer’s core educational focus is digital retailing (marketing, sales, and management). Our educational sessions are applicable to related market verticals including power sports, RV, and boat dealerships.
What attendees are saying
I am amazed at how quickly our industry is changing. This is the perfect opportunity to try and keep up with those changes and maybe even get ahead of the game.
This conference helped me realize how the internet and procedures/practices regarding it could help us expand our business.
Keeps me updated on the direction of e-commerce for the auto business and gives me a heads up for the new technology that will impact us.
If you’re not attending Digital Dealer your dealership is missing an opportunity to gain critical knowledge that’s needed to grow and achieve success in the future.