The Road to DD27: Pre-Show Highlights

The Road to DD27: Pre-Show Highlights

DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in the world. The...
Advertising in Today’s Market: What to Do When You Can’t Do Everything

Advertising in Today’s Market: What to Do When You Can’t Do Everything

By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars.  Understandably, this meant that the way dealers advertise had to...
How to Use Google’s New Features to Attract Users to Your Showroom

How to Use Google’s New Features to Attract Users to Your Showroom

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise your dealership...
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