DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in the world. The...
By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars. Understandably, this meant that the way dealers advertise had to...
By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise your dealership...
By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their current media...
One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas...
