Using an integrated, targeted and digital marketing strategy to attract, sell, service and retain customers for less cost helped Red McCombs Ford finish number one in the San Antonio market, with sales up 24% over the same period last year, 160% within their top-selling zip codes.
Budd Blackburn, owner of Team Velocity Marketing, and Shawn Barry, general manager at Red McCombs Ford, will share with you how to implement an intelligent marketing strategy to attract, sell, service and retain more customers for less cost than traditional mass marketing. You will learn how to positively promote all your profit centers: new, used, finance, service and parts to create customers with the highest lifetime value for your dealership.
You will also learn the science behind effectively targeting customers, “perfect prospects”, with the highest statistical probability of doing business with your dealership. Budd and Shawn will teach you how to implement integrated targeted and digital campaigns across multiple mediums including mail and e-mail, campaign offer sites, in-store merchandising, search marketing and more. Budd Blackburn and Shawn Barry are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to attract, sell, service and retain more customers for less cost than traditional mass marketing.
2. Learn how to positively promote all your profit centers: new, used, finance, service and parts to create customers with the highest lifetime value for your dealership.
3. Learn how to effectively target customers with the highest statistical probability of doing business with your dealership within the next 90 days.
4. Learn how to implement integrated targeted and digital campaigns across multiple mediums including mail and e-mail, campaign offer sites, in-store merchandising, search marketing and more.
Budd Blackburn, owner of Team Velocity Marketing, combines his retail and training background to bring best practices to many of the nation’s top automotive dealers. As co-founder of Team Velocity Marketing, one of the nation’s leading targeted and digital marketing companies, Blackburn has architected a strategy that identifies dealers’ top prospects and integrates targeted and digital marketing strategies to increase dealers’ profitability.
Shawn Barry is the general manager at Red McCombs Ford.
13th Digital Dealer® Conference & Exposition Featured Speakers: Budd Blackburn and Shawn Barry present: Case Study: How Red McCombs Ford Uses an Integrated Marketing Strategy to Increase Sales and Service Revenue: Using an integrated, targeted and digital marketing strategy to attract, sell, service and retain customers for less cost helped Red McCombs Ford finish number one in the San Antonio market, with sales up 24% over the same period last year, 160% within their top-selling zip codes.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
