Today’s customers expect technological expertise and innovative methods of information exchange to empower their purchase decisions. The root of successful online marketing is in your customer’s opinion and experience. With the majority of car shoppers devoting more than half of their buying research online and on average visiting only two dealerships in person before making a purchase decision, it’s more critical than ever for your dealership to be highly visible in your local market. Capitalizing on your dealership visibility, social media and promoting reviews written about you can be the difference between a customer visiting your lot or the dealership down the street. And your customers’ ability to communicate with each other and share opinions, reviews and suggestions can really impact your bottom line – both positively and negatively. We are clearly at an inflection point, the impact technology will have on the automotive business will change the way dealerships operate. To win at the reputation management game dealers and managers must leverage the latest digital tools.
But with ever-changing rules mandated by companies such as Google, Yammer, LinkedIn, and Facebook, even the most tech-savvy dealer can struggle to stay ahead of the trends, and the competition.
For instance do you know how to:
- Turn customer and dealer management databases into useful, profitable marketing tools?
- Respond, and who in your dealership should respond, to reviews to maximize customer engagement?
- Add SEO value to your reviews so you come up before your competition?
- Utilize three simple strategies to deploy in your service department to greatly enhance your social media and online reputation?
- Differentiate your dealership from your competition on the basis of customer communication, engagement, service and loyalty?
- Build and profit from Zagat’s and Google ratings to obtain more customers?
Attending the 13th Digital Dealer Conference & Exposition will provide detailed strategies for every department in your dealership and help you maximize sales opportunities. With over 100 sessions and workshops and unrivaled peer networking opportunities, you can customize your Digital Dealer experience to your specific needs.
You will learn from dynamic keynotes delivered by Google and Facebook, insights from dealership peers, fixed operations specialists, pre-owned gurus, social media experts along with leading industry trainers and consultants. Many dealerships bring one person for each session track, and then use what they learned to plan for next year.
Here is just a sampling of industry thought leaders ready to deliver game changing strategies specifically on reputation management:
It’s All About People, People!
Answer your reviews to build SEO for your employees.
A.J. Maida, Director of Digital Marketing, Papa Chrysler Dodge Jeep in New Britain, CT
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Social Scheduling – Maximize your Social Media with Service Customers
Increase your dealership’s social media and online reputation through great user experience. From the appointment setting process to CSI follow-up, use customers and technology to drive more sales and higher loyalty.
Brice Englert, Interactive Media, Dominion Dealer Solutions
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Putting the Customers Back in CRM
CRM and social media solutions that will enable you to master the four critical areas of marketing and customer relations.
Saphura Long, President, Gratis Technologies
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A Zagat’s Rating for your Dealership?
Your local customers rely on Google+ Local to find local dealerships-you! Master Google’s new social network, boost your new Zagat rating, manage your reputation, and get social with your customers.
Tim McClain, Marketing Manager, Netsertive
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And with the debut of additional education options, Digital Dealer will provide even more value. Through Digital Dealer Learning Labs attendees will be able to garner one on one coaching from leading experts in the subject of Google strategies, Facebook strategies, Mobile Apps, e-Newsletters, SEO, Social Media strategies, BDC processes, Video strategies, Telephone scripts, and Fixed Operations mobile strategies.
The exhibit hall will feature over 100 top industry products and services providers and the introduction of Digital Dealer Innovation Hours, concise demonstrations of the latest and greatest technologies, products, services, and business applications, many of which will be launched at DD 13.
Further, dealers and managers will have the opportunity to delve in case studies on how an actual dealership used a specific product, service, technology or application to determine if it might be right for their dealership.
See for yourself how Digital Dealer can keep you on the cutting edge: http://www.digitaldealerconference.com/speakers/
To register for the 13th Digital Dealer Conference & Exposition visit: http://www.digitaldealerconference.com/register/
