By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they

By Anthony Gjonaj, Regional Manager, automotiveMastermind Engage customers with the right message before they even know they’re in the market Today’s car shoppers are driven by digital and mobile technology, giving them more choice, more power, a

Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t s

By Mike Lee, Internet Director, Melloy Nissan Two recent conversations prompted my exploration into online reputation and the discovery of solutions to improve our dealership’s star rating. The first was during a meeting with our factory’s owner

This is my third and final blog in the series about what to look for when choosing a DMS. In this final part of the series, I cover three more areas to consider when investigating what should be a long-term relationship. 1. Evaluate for the Future �

By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You like

By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to

By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll

By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online be