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Mastering Facebook’s New Ad Relevance Diagnostics
By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. Whi
Sep 3, 2019
Stop Using Bad Pickup Lines and Bad Ad Creative
By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means t
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain.
Aug 29, 2019
Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi
Aug 29, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
How Turnover Can Cost You Sales
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 28, 2019
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EveryoneMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
How Artificial Intelligence Can Reinvent (and Reinvigorate) Your Marketing Efforts
Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional w
Aug 28, 2019
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Marketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesSocial MediaTechnologyTrending Industry News
How Retargeting Fuels Automotive Sales
In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsInventory ManagementTechnologyTrending Industry News
Digital License Plates Mark a Step Toward R&T Modernization
By Kaitlin Gavin, VP & General Manager, Dealertrack RTS Since the 19th century’s second industrial revolution, the metal-stamped license plates adorning vehicles have remained relatively unchanged. While registration and title operations are be
Aug 28, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto
Aug 22, 2019