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Digital Dealer ConferenceMarketing & AdvertisingMarketing StrategiesSales & Variable OpsSales StrategiesTechnologyTrending Industry News
Video…You Can Do It
By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa
Aug 1, 2019
Are Your Phone Lines Hacker-Proof?
By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to th
Jul 31, 2019
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Digital DealerDigital Dealer ConferenceMarketing StrategiesSales & MarketingSearch Engine MarketingSearch Engine OptimizationTechnologyTrending Industry News
Advertising in Today’s Market: What to Do When You Can’t Do Everything
By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars. Understandably, this meant that the way deale
Jul 26, 2019
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Dealer/GM NewsDigital DealerDigital Dealer ConferenceMobilePay-Per-ClickSearch Engine MarketingSearch Engine OptimizationTechnologyTrending Industry News
How to Use Google’s New Features to Attract Users to Your Showroom
By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise
Jul 26, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Don’t be Generic in Your Video Marketing
Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many “fish” as possible. That strategy no longer works in
Jul 26, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceMarketing StrategiesMobileTechnologyTrending Industry News
Connected TV: The Future of Video Advertising
By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c
Jul 25, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMLeadershipMobileSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
4 Tips for Texting Success
Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent. The average person looks at their mobile phone 150 time
Jul 24, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
3 Danger Signs Your Phones are Letting You Down
by Tom Harsha, Chief Product Officer at CallRevu I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has
Jul 24, 2019
Don’t Set It and Forget It with IT
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jul 24, 2019