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Conference & Expo: October 14 -15, 2025
DealerPoint: April 9-11, 2025

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Video…You Can Do It

By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa
Aug 1, 2019

Are Your Phone Lines Hacker-Proof?

By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to th
Jul 31, 2019

Advertising in Today’s Market: What to Do When You Can’t Do Everything

By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars.  Understandably, this meant that the way deale
Jul 26, 2019

How to Use Google’s New Features to Attract Users to Your Showroom

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise
Jul 26, 2019

Don’t be Generic in Your Video Marketing

Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many “fish” as possible. That strategy no longer works in
Jul 26, 2019

Connected TV: The Future of Video Advertising

By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c
Jul 25, 2019

4 Tips for Texting Success

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent. The average person looks at their mobile phone 150 time
Jul 24, 2019

3 Danger Signs Your Phones are Letting You Down

by Tom Harsha, Chief Product Officer at CallRevu I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has
Jul 24, 2019

Don’t Set It and Forget It with IT

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jul 24, 2019