5 Gears Transforms The Auto Repair Shop Waiting Room into Bistro Style Reception Lounge, from PR Newswire. MARKHAM, ON, April 30, 2015 /CNW/ – Prime Car Care Group has launched their new and innovative auto service brand concept called 5 Gea

The Primary Concern, from Fixed Performance. I find it interesting that many dealerships blast a client with high-pressure sales tactics on maintenance items before they even diagnose the primary concern. If a customer brings their car in for a squ

Harnessing Big Data to Predict Demand Across the Supply Chain, from Auto Service World. The automotive aftermarket is spending a lot of money to deliver on its “the right part, the right place, the right time” promise. Progress has been made, but

Top 5 tactics to create successful fixed ops employees, from Dealertrack. From adding service bays and express lanes to extending hours, many dealerships are investing heavily in fixed operations. However, the impact of that investment to the bottom

Starting a Service BDC? Do these two thing right now., from 9 Clouds Automotive Marketing. In my previous blog “If you ain’t first, you’re last,” I discussed the importance of Service BDCs and why you must start with the end in mind. If you d

(Study) Tires at the Top: 5 Best Service Keywords for Auto Dealers, from 9 Clouds Automotive Marketing. What are the top service keywords for auto dealers? You want people who are looking for car repairs to find your shop using certain keywords. T

While doing some light reading in a recent issue of the Harvard Business Review, I discovered an interesting article titled “Why Strategy Execution Unravels,” which detailed the results of an interesting poll of some 400 international chief execu

I bought my first new car, a 1983 Ford Bronco, about a year after I graduated from college. I kept it 21 years but in 1999 I bought my second new car, a Windstar, which means I had two Fords in my garage at the same time. My daughters drove the Winds

Keeping Talented Technicians, from Fixed Performance. Recently I’ve been getting phone calls from dealer principals that are in need of technicians. Anyone that follows me understands that this is been a passion of mine and I’m bringing s