(Study) Tires at the Top: 5 Best Service Keywords for Auto Dealers, from 9 Clouds Automotive Marketing.
What are the top service keywords for auto dealers? You want people who are looking for car repairs to find your shop using certain keywords. To get you started, we found the five most sought-after service-related terms in today’s auto industry.
USE “TIRES” AND “OIL CHANGE” TO RANK HIGHLY IN GOOGLE
When you think about scheduling an appointment to fix your vehicle (assuming you don’t have a regular mechanic), what is the first word that pops into your head? Repair? Fix? Service? Maintenance? The answer may be completely different than your wife’s – or your cousin, brother, etc.
These variables add unwanted guesswork to digital marketing. But you can eliminate the guesswork by using the Google Keywords Planner for Google Adwords (you can sign in and create a Google Adwords account using your Google account, if you don’t already have Adwords). Depending on your dealership’s CRM or marketing software, you might have a keyword tool of your own.