Starting a Service BDC? Do these two thing right now., from 9 Clouds Automotive Marketing.
In my previous blog “If you ain’t first, you’re last,” I discussed the importance of Service BDCs and why you must start with the end in mind. If you don’t know the destination, you won’t know where to go. This blog will finish the conversation and discuss two things to implement immediately.
Two additional components of a great service BDC are education and evaluation. Without these, a Service BDC is bound to fail. No one goes into a new endeavor with the mindset of failure. It is never purposeful. But it occurs if the right strategies are not implemented in the correct way. Remember, a BDC culture does not just happen–it is cultivated, modeled, and created through planning, education, and constant evaluation.
Educaton and Training:
Education and training may look similar, but they have different functions. Education is the imparting of knowledge. Training is the practice and implementation of that knowledge.
You cannot expect what you do not model, and you cannot model what you do not know. Knowing what you want out of your BDC is important, but being able to convey those important aspects and train the skills are paramount.
