Is CRM Enough?, from Business 2 Community. Customer Relationship Management (CRM) is no longer a new and trendy term, it is a foundational piece of any business. CRM has now been around for years.  At its core, CRM is used to house, track, and manag

4 Elements of a Killer SEO and PPC Strategy, from Auto Dealer Monthly. The digital DNA of nearly every automotive dealership operating today is comprised of two important codes: SEO and PPC. If you don’t have someone at your dealership who knows wh

Automotive Trigger Leads and Direct Mail Boost Dealership Traffic, from Automotive Training Network. Direct mail marketing campaigns are perfect for dealers interested in targeting local automotive shoppers looking to buy a vehicle right now. How

The area of video focuses on several opportunities for an automotive dealer: Video pre-roll: provides the ability to geo-target automotive shoppers with a 30 second spot. Pre-roll is more cost effective than television since you are only focused on p

79% of people report viewing emails on their phone 59% of smartphone users say they’re likely to make a purchase directly from their phone within the next year Social media has everyone buzzing, but email marketing is still the most predominant com

The 3 Easy Concepts That You’ve Been Missing Why do we make life harder than it needs to be? Take the way we handle and respond to leads. We know that leads are important– in fact, they are the major way we generate the initial contact and re

Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right audience. Think about it this way – what is every sing

For most dealers, video is the missing ingredient for increasing conversions. Our session begins with strategy and then shifts to tactical planning. Most consumers wait until the last week to choose a vehicle–imagine how hard it is for them to

In early 2012, based on years of work with the biggest 3rd party listings sites as a technology vendor, it became clear to us that the Vehicle Detail Page (VDP) was not only the most important page on 3rd party sites, it is the most important part of