Effective SEO campaigns are more than just keywords and meta tags It’s not news that search engine optimization has been a hot topic in the automotive industry for quite a while. You have probably spent a significant amount of time throughout the l

For many years, a major DMS provider would sell their system on the claim that if they switched to their system, a dealership could reduce office staff by 50%.  The latest claim that’s been going around has been if you get an ASP solution, you can

If you don’t it will be like an orchestra without a conductor Vehicle headlights only illuminate the road ahead for about 200 feet but you can, even with this limited vision, go from Maine to Florida in these incremental steps if you are willing to

Last year we saw things that were previously unimaginable. OEM bankruptcies, franchise terminations, and many more dealers that just went out of business because they couldn’t survive the economic challenges. Automotive financing, both retail and w

Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers than needed to sustain the dealer community.   A Darwinian fight for survival proceeded; over the past year an alarming number of dealers went out o

If your store doesn’t have it, better get it Coaching an individual by influencing his view of CRM processes into a positive growth potential is one of the most valuable investments leaders can give their team. “Cosmetic managers” (old school)

The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means of controlling the dealer and should this be a concern for retailers? The relationship between the manufacturer and the dealer has always