79% of people report viewing emails on their phone
59% of smartphone users say they’re likely to make a purchase directly from their phone within the next year
Social media has everyone buzzing, but email marketing is still the most predominant communication channel. Email is king, but the landscape has changed. Recipients have gone mobile and if your message does not adapt to the small screen, your emails are getting deleted.
A non mobile-enabled email functions fine on a desktop, but mobile recipients have to pinch and zoom to read the message and the vast majority of them will not. Mobile-enabled emails differ in that they consider the touch versus click experience. Buttons are sized appropriately and phone numbers are click to call. The text is legible without the need to zoom in.
Most CRMs are NOT capable of sending out mass email blasts and are not reaching your mobile prospects. To put it in perspective, most dealers have over 10,000 records in their CRM, that means over 5,000 are not being reached because they are not mobile-enabled emails.
Smartphones dominate email open rates throughout the day. If you want to reach prospects where it counts, you need to go mobile. MarketingLand reports that email is the most popular activity on smartphones. 91% of consumers check their email at least once a day on their smartphone. Long subject lines, text heavy emails and lack of a clear call to action causes emails to be deleted.
Email is a key element of mobile marketing. The statistics are staggering. 79% of people report using mobile phone to check email. 59% of smartphone users say they are likely to make a purchase directly from their phone. 69% of smartphone users and 71% of tablet users indicate that direct emails from businesses influence their buying behaviors. Customers have gone mobile but many businesses lag behind. When Marketing Sherpa asked companies whether they are designing emails to render differently on mobile devices, 58% said no. These companies are not considering the mobile customer who is looking at your email under their thumb while they are on the go.
Increasing sales is as easy as adapting your marketing campaign. Studies prove emails that are not mobile-enabled are getting passed over and deleted. Don’t let your message get lost because your email is not optimized. Tablets and smartphones are being used by 1 in 5 new-vehicle shoppers during their shopping process. If your message is not mobile-enabled you are losing this important market share.
Learn Mining Your Data to Generate New Business and more from 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!
