For most dealers, video is the missing ingredient for increasing conversions. Our session begins with strategy and then shifts to tactical planning. Most consumers wait until the last week to choose a vehicle–imagine how hard it is for them to then quickly choose a dealership. That’s why consumers continue to search for dealership, staff and customer videos. Dealer staff answering frequently asked questions and authentic customer testimonials are just two examples of the video content consumers need to convert.

Join me at DD18 and learn what a better mix can mean for your dealership and understand what makes staff videos truly impactful to build your reputation and your conversions. Don’t miss this session and 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition in Tampa, FL!