4 Elements of a Killer SEO and PPC Strategy, from Auto Dealer Monthly.
The digital DNA of nearly every automotive dealership operating today is comprised of two important codes: SEO and PPC. If you don’t have someone at your dealership who knows what search engine optimization (SEO) and pay-per-click (PPC) ads are — and how to leverage them in your dealership’s digital sales and marketing strategy — then you need to hire someone who does!
Alternatively, you can hire a digital marketing firm to manage these important marketing points. That can be a great investment for dealers who can afford to outsource. But only a select few guarantee results, and in this day and age, even a small, independent dealer can rule the first page of Google and increase Internet traffic to their website themselves by understanding four key elements of a successful SEO and PPC strategy.
1. SEO and Google Rankings
Do you show up on the first page of Google search results, or are you buried in the noise of the third page? Most dealers I have spoken with don’t have any sort of in-house SEO strategy. They are clueless as to why the dealership down the street — which moves half as many units — ranks above them on Google and other search engines.
