MCLEAN, Va. and SANTA MONICA, Calif. — Buying a car has just gotten much easier for the 10 million registered users of Military.com. The membership organization, which serves active duty personnel in all branches of the U.S. Armed Forces, re

One of the greatest challenges that has occurred in the used vehicle industry is the recognition that a vehicle needs to be priced to sell rather than to negotiate. As dealers have come to this enlightened recognition, they have experienced a great d

If you’re a pilot, you love a good 10,000 foot view. If you’re a dealer, you need meaty, actionable insight you can bring back to the dealership and apply ASAP. The Cobalt 2010-2011 Automotive EShopper Experience study delivers just that. What ar

DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-V on a private racecourse. It’s an experience few would

WASHINGTON – More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities: 28% of cell owners use phones to get directions

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 47% during the month of August 2011. This information is based on statistics for national automotive Internet behavior for August 2011. Below are a

SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, launched today a new online guide to help consumers better understand the range of new entertainment and information technology that are now available in mo

Everyone has a web site these days, but technology moves very quickly.  Are you keeping up?  What are a few elements of the digital marketing age that you should expect to get when purchasing a web site? Is your site converting all the leads possib

DEARBORN, Mich. – Since Ford first announced its all-new Focus ST, performance car fans around the world have been eager to find out more. To answer this demand, Ford will begin actively sharing both exclusive video and photography, first on the F