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Dealer/GM News | Digital Dealer
September 8, 2011

Average Unique Visitors to Websites in August 2011: 3,150

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Dealer/GM News | Digital Dealer
September 8, 2011

Average Unique Visitors to Websites in August 2011: 3,150

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 47% during the month of August 2011. This information is based on statistics for national automotive Internet behavior for August 2011.

Below are a few key statistics from Datium’s data for August 2011

  • Average Unique Visitors to per Websites: 3,150
  • Avg Unique Visitors to Shoppers (conversion): 47%
  • Page views per shopper: 14
  • VINs viewed per active visitor: .12
  • Average shoppers to lead:
    • LTAV (lead to active visitor): 4.56%
    • LTV (lead to visitor): 2.15%
  • Search Percentages:
    • New: 32%
    • Used: 68%

Click here for more information from Dataium.

Dealer/GM News•Digital Dealer

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