If you’re a pilot, you love a good 10,000 foot view. If you’re a dealer, you need meaty, actionable insight you can bring back to the dealership and apply ASAP. The Cobalt 2010-2011 Automotive EShopper Experience study delivers just that. What are some succinct “news you can use” analysis of current customer expectations across three main areas: online shopping, lead management, and showroom experience? Rich Rikess is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. A digital marketing action plan designed to exceed consumer online marketing expectations.
2. An inbound and outbound phone analysis to help increase dealership appointment ratios.
3. An e-mail lead handling action plan that aligns with consumer shopping expectations.
4. A showroom “road to the sale” action plan for a better consumer shopping experience.
Rich Rikess, ADP Digital Marketing, Performance Improvement Consultant. Born into the automotive industry, Rikess has emerged as one of the industry’s premier speakers and trainers. His client list includes nearly every top 10 dealer group plus OEM clients such as Infiniti, Nissan, Subaru, Volkswagen, Lexus, Cadillac, Chevrolet, Buick and GMC.
While Rikess specializes in live seminars and webinars, he is most at home inside the dealership where he carries a thorough understanding of dealer-level concerns and opportunities. He is highly regarded throughout the automotive industry due to his digital expertise and his ability to ‘speak the language,’ which enables his clients to attain higher-than-ever levels of performance.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Rich Rikess — The Anti-overview: Specific Tips for ‘Customer-first’ Selling: Our new customer expectations’ study, translated into hands-on techniques.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
