One of the greatest challenges that has occurred in the used vehicle industry is the recognition that a vehicle needs to be priced to sell rather than to negotiate. As dealers have come to this enlightened recognition, they have experienced a great deal of difficulty managing profitability. What are some of the rules of proper pricing and the corresponding implication for the selling process? Bill Reidy will demonstrate for your how using documentation in place of negotiation in today’s Internet-driven used car environment will reduce the amount of discount in the showroom to drive bottom line results.
What will you learn and what action items will you take back to the dealership?
1. How to use a pricing tool with examples in every sales meeting.
2. How to replace negotiation with documentation.
3. How to change the commission structure at the dealership and institute commission tracking.
Bill Reidy, sales director, vAuto, Inc. Reidy brings a wealth of automotive retail experience to the vAuto management team. He has more than 18 years of executive management experience at some of the most successful dealer groups in the country. Designing and implementing highly effective sales and operational management processes throughout his career, he has developed a specialty as an accomplished trainer, providing results-driven training programs for all levels of dealership personnel. He received his B.A. in History with a minor in Education from the University of Baltimore, and is a graduate of NADA Dealers Academy.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Bill Reidy — The Value of the New Transparent Selling Process: Improve closing ratios and gross profits by replacing negotiation with compelling and credible documentation.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
