eConsultancy released their interview today with James Prebble, Digital Strategy Director at Pancentric Digital. His insight on marketing and digital integration reminds digital leaders of the importance of : Understanding customer need; Measures of

Good social media campaigns have grasped Facebook, YouTube, and know the up-and-coming value of Twitter. According to Uberflip, Google+ is still an underused marketing platform, despite being the second-largest social network in the world. Find out h

Smart Insights suggests some new and improved tactics for using Google Analytics to improve your email marketing. Advanced segments can establish patterns for the way that visitors behave after viewing certain emails, and setting up goals in Analytic

Data marketing ROI is a tough stat to measure. While 97% of survey responders on Social Media Today say that they’ve seen revenue improvement that could be related to marketing activities, it’s nearly impossible to discover how your marke

Clickz turns the spotlight on Adobe Primetime, a publishing platform that allows programmers and pay-TV to work together. A favorite dealership marketing tool of the past, TV advertising has just re-opened as a potential avenue for marketing again. W

According to Search Engine Journal, Facebook advertising gives AdWords a run for it’s money in both simplicity and audience-targeting. Reaching new customers based on their Power Editor is a simple task with clear pictures of partners, categori

Search Engine Journal explains the difference between optimizing your content, and producing new content with low-value. By looking at a business whose SEO went wrong, you can see the damage done to business and performance over time, as a result of

eConsultancy reports on Kia Motors’ use of consumer reviews. Kia employed Revoo in their recent TV, print and dealership campaign to assist in reaching customers during the first quarter of 2013. Through this newly segmented ability to rate bot

According to Ad Age, after a year-long celibacy from the hallmark social media venue, General Motors has returned to Facebook’s paid advertising. Paid advertising makes up most of Facebook’s bread and butter, and  Zuckerberg welcomed GM&