Search Engine Journal explains the difference between optimizing your content, and producing new content with low-value. By looking at a business whose SEO went wrong, you can see the damage done to business and performance over time, as a result of high bounce rates. Find out tips on what to avoid so that your website does not lose authority, such as:
- Don’t depend on Google Adwords for keywording your writing style
- Avoid orienting towards Meta keywords; instead add a new picture for more depth
- Avoid newspaper-style writing
