According to Search Engine Journal, Facebook advertising gives AdWords a run for it’s money in both simplicity and audience-targeting. Reaching new customers based on their Power Editor is a simple task with clear pictures of partners, categories and intuitive descriptions. You can look at the categories advertisers are following, such as consumers of specific food products, or even better, people who are likely to buy an entry, economy or compact vehicle in the next 180 days. This is a new release that could lead to impressive gains for the automotive industry and, most importantly, dealerships.

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