Live chat on dealer websites is a constant industry topic and the value of live chat is no longer in question. However, with all of the different levels of chat services available, it is no easy feat to figure out which service is right for your deal

The Internet landscape is constantly evolving. Yearly, monthly and even daily new changes to how a consumer searches for products and services online are rolled out. The task of keeping up can be daunting for even the most Internet savvy dealer. One

You recognize the Internet as an important source for attracting new automotive customers and keeping existing ones. You are using a variety of tools to drive leads and sales via the Internet. But you’re asking yourself two things: How do I use the

As the world’s most visited web site – the advertising opportunities on Facebook are endless. From earned media, to promoted media to paid media, Facebook offers automotive dealers and managers opportunities to engage customers, create connection

Dealerships across the country are utilizing integrated, multi-media marketing programs and data analysis to locate and attract the prospects with the highest probability of buying. Red McCombs Ford utilized a targeted digital marketing strategy to a

If a hailstorm was coming, most dealers and managers would take steps to protect their inventory from damage. If a vehicle on the dealership lot got splashed with mud, most dealers and managers would wash it to make sure their inventory showed well.

As dealers and managers, you are often promised by your vendors real data, analytics and transparency. When you multiply this by a minimum of eight vendors supplying all that… Ex: Web provider, call tracking, Cars.com, AutoTrader.com, live chat, CR

In their drive to compete and differentiate, OEMs are spending hundreds of millions of dollars to create an integrated experience for consumers. This experience is anchored around creating a holistic brand message from vehicle purchase, ownership exp

Darren VanCleave, the chief operating officer for AutoPilot+, will present to you a comprehensive, targeted marketing strategy that primarily focuses on the service department. Darren has worked with some of the top dealers in the country to develop