You recognize the Internet as an important source for attracting new automotive customers and keeping existing ones. You are using a variety of tools to drive leads and sales via the Internet. But you’re asking yourself two things: How do I use the mountains of data and reports to learn about what I’m doing and then improve upon it? How do I get more out of what I’m doing? In this session, Vickie Gibbs, the GM for Albright Digital, will be teaching you what metrics to focus on to get more sales out of your digital marketing. She will define the KPIs (Key Performance Indicators) that you need to monitor and will discuss what data is actionable and what is just noise that you can ignore. She will also discuss how to use these metrics to make changes that can drive more sales to your dealership. Vickie Gibbs is sharing her expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to define Key Performance Indicators (KPIs) for overall Internet sales.
2. Learn how to define KPIs for each Internet marketing tool (e.g., website leads, social media).
3. Learn how to differentiate between noise and actionable data.
4. Learn tools to use and actions to take that will impact Internet leads and sales.
Vickie Gibbs is currently the GM for Albright Digital, which is focused on helping auto dealers drive more sales from digital. She brings over 20 years of experience in technology, including over 12 years with e-commerce, analytics, mobile, and Internet marketing. Prior to launching Albright Digital in October 2011, Gibbs worked for Viacom, where she led a variety of initiatives in mobile, analytics, and video across various brands (e.g., MTV, Nick, ComedyCentral). Before Viacom, she worked in a variety of high-tech companies (e.g., Art.com, Motricity) where she led teams in product, marketing, and client services. She started her career at Mitsubishi, where she worked as a design engineer and received four patents. Gibbs received her BSE in Electrical Engineering from Duke University, and her MBA (Dean’s Scholar) from the Kenan-Flagler Business School at UNC Chapel Hill.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Vickie Gibbs presents: Stop Drowning in Data: The Metrics that Matter — Learn how to get more performance out of your existing marketing tools by monitoring the right metrics, and learning how to impact those metrics to drive more sales.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
