Cutting-edge technology exists that allows the modern and next generation automotive dealership to collect multiple points of data from many different sources and consolidate the view to enhance the consumer online and offline buying experience. Know, sell and serve customers better using real tools you may already have in a new way to improve dealership efficiencies. Find out what data points are needed to map the road to selling success! Sean Stapleton is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to use online and offline data points to improve sales.
2. Learn best practice tactics to connect important data points.
3. Learn which 12 keys drive dynamic behavior.
4. Learn what tools are needed to get the real picture and how to use them.
Sean Stapleton, vice president of sales at VinSolutions, entered the automotive software industry by co-founding IMS, which was later acquired by Who’s Calling where he worked as VP of national accounts and VP of automotive sales, defining expectations for emerging call measurement and monitoring. He later co-founded and established Visible Customer as another market brand. Stapleton joined VinSolutions as the executive VP of sales in August 2010, was appointed to the board and promoted to CSO that same year. VinSolutions realized growth of 678% under his leadership, contributing directly to the company’s ranking by Inc. 500 over the next three years. AutoTrader.com acquired VinSolutions in June 2011. Stapleton is a highly regarded sales visionary, author in top automotive trade magazines and a respected events speaker.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Sean Stapleton presents: Connecting the Data Point Dots to Map Real Buyer Behavior: Show, track and manage customer behavior for the sale and beyond with a real picture mapped from important data points you may be missing.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
