DETROIT, MI – Chris Hill, customer relations manager for Manheim, and Laura R. Hunnicutt, director of user experience with Manheim, are sharing their expertise with automotive dealers and managers on how to improve sourcing inventory and marketing to consumers at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV.
The maxim “work smarter, not harder” rings true now more than ever. Sourcing inventory can be challenging in a unit-scarce and financially-tight market. But fortunately, there are more ways to get the right vehicles than ever before. Manheim’s experts can help customers take advantage of all available inventory channels to get the best prices and match the needs of retail buyers.
In the breakout session, dealers and managers will learn how to use options like dealer to dealer sales, online and virtual auctions, as well as the traditional auction lanes themselves, and discover the right mix for three different dealer profiles: franchised single-line, independent multi-line, and specialty dealer.
Equally important is making sure the dealership is using sales collateral and other digital tools to meet customer needs. Dealers and managers will learn to use guerrilla research techniques to uncover barriers and collect feedback about their sales materials and digital tools using simple and affordable techniques.
What will dealers and managers learn and what action items will they take back to the dealership?
1. Learn which integrated inventory management systems, customer relations management practices, and financial tools dealers and managers should use.
2. Learn how to identify the optimal mix of inventory for three different dealer profiles: franchised single-line, independent multi-line, and specialty.
3. Learn how to uncover and remove barriers in sales collateral and digital tools (e.g., website).
Chris Hill is a customer relations manager for Manheim. He works to cultivate superior customer relationships that result in high account retention, advance online engagement and strengthened strategic partnerships. Hill’s chief task is to facilitate nationwide workshops through The Wholesale Institute. Since February 2010, he has led more than 80 workshops for more than 2,000 customers, contributing to almost 15,000 online transactions. Hill first joined Manheim in 2008 and has held multiple roles, including best practices specialist and buyer coordinator for the Southeast region. In these roles, he focused on employee orientation and development.
Laura R. Hunnicutt is the director of user experience with Manheim. Hunnicutt collaborates with the product management and development teams to build customer loyalty through user interface design and content. She also works to implement customer usability research. Before joining Manheim in June 2011, Hunnicutt improved the style, interactivity and cross-platform functionality for the Weather Channel’s website and mobile media. She spent 17 years with Delta Air Lines, the last eight of which were focused on driving the user experience of Delta’s customer-focused digital offering (e.g., delta.com, kiosk) in the rapidly changing e-commerce climate.
Chris Hill and Laura R. Hunnicutt will be speaking to dealers and managers on how to improve sourcing inventory and marketing to consumers at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Chris Hill, Laura R. Hunnicutt and other speakers, visit: www.
About Manheim (www.manheim.com)
Manheim is the world’s leading provider of vehicle remarketing services. Through its 106 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.
Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week.
Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company
ABOUT DEALER COMMUNICATIONS
Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: www.dealer-communications.com
Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.
The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: www.DigitalDealerConference.
