When it comes to Internet leads, we all know the metrics we’re supposed to track and the best practices we’re supposed to follow. So, why do some dealer Internet departments continually outperform others? The answer lies with the internal process

Local marketing has been a focus since the days of the first phone book. But, with the ever-changing landscape and with so many options on the web and mobile, has your marketing lost its focus? Last year dealers and managers were trying to make sure

Are you looking for creative ideas to generate positive results in new and old media?  Would you benefit from an in-depth look at the power of email marketing? If so, this work shop is for you.  Patrick Tessier, managing director of Salefest Advert

Who are today’s online car shoppers? How can you identify them? And, how do you successfully market to them?   Mike Darrow, chief sales officer for Edmunds.com, offers his perspective on today’s online car shoppers and how they are different, c

Alan Ram, President of Proactive Training Solutions, will delve specifically into five easy to implement sales and management processes that yield immediate results. Some of the topics that will be discussed in depth are effective strategies for incr

Every sales operation is always looking for ways to improve their sales rates. But it’s hard to do without actionable data in hand. We will share actual, exclusive 2012 CarsDirect customer survey data on why customers aren’t buying. This data has

The right mix of top talent, contractors and vendors, along with effective coaching, will ensure that you don’t just meet your sales goals, but that you exceed them. Join Kathryn Carlson, Product Director for KPA’s HR Management Product Line, to

Today’s automotive buyers have very different needs from yesterday’s buyers. They’re more mobile and social than ever before, and are therefore very connected, very skeptical and have very short attention spans. At the core, they require privac