Today’s automotive buyers have very different needs from yesterday’s buyers. They’re more mobile and social than ever before, and are therefore very connected, very skeptical and have very short attention spans. At the core, they require privacy, honesty, consultancy, clarity, transparency, personality, and reality. You don’t need to completely abandon all of your old techniques, but you do need to make changes in order to adapt. There’s a careful balance between old school methods and new school tactics that must be used in conjunction to best serve today’s automotive buyers. Tommy McClung is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to understand the seven needs of today’s online buyers.
2. Learn how to meet each of these needs more effectively.
3. Learn how to best utilize these psychological needs to sell more cars.
Tommy McClung is the co-founder and CEO of CarWoo! He led the company through Y Combinator (S09), an innovative company and process for funding start ups, and obtained over $12M in funding from investors including: InterWest, Comcast Ventures, and Blumberg. Over 13,000 car dealers and hundreds of thousands of consumers have engaged with each other in the CarWoo! MarketPlace. CarWoo! has been featured on The View, TechCrunch, NY Times, Today Show, CNN, and more. Prior to CarWoo!, McClung was a co-founder at IMSafer. He has a B.S. in Computer Engineering from Oregon State University.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Tommy McClung presents: The Seven Needs of Online Buyers — The new mobile-social online buyers are very different from yesterday’s buyers. Learn how they think in this session.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.
For more information, visit: www.DigitalDealerConference.com
www.DigitalDealerConference.com
