Who are today’s online car shoppers? How can you identify them? And, how do you successfully market to them? Mike Darrow, chief sales officer for Edmunds.com, offers his perspective on today’s online car shoppers and how they are different, considering the “post-recession” consumer.
He’ll investigate the different segments of these shoppers and help provide indicators to identify who dealers are selling to. He will also teach you how to leverage online tools to gather information about consumers before they get to the dealership. This will enable you to effectively connect with them and create a unique buying experience.
He will highlight the marketing secrets that brought Edmunds.com 18 million monthly unique impressions — including successful SEO and SEM strategies, traffic evaluation, content building, and lead management. Edmunds.com is synonymous with consumer trust, so he will show you how to increase consumer confidence and utilize reviews. You will walk away from this workshop with new strategies and tactical practices to take back to your dealership to help you engage today’s consumers and sell more cars. Mike Darrow is sharing his expertise with you.
What will you learn and what action items will you take back to the dealerships?
1. Learn who today’s online car shoppers are.
2. Learn techniques to understand and identify today’s online car shoppers when they come onto your lot.
3. Learn how to use specific tools/methods to market to today’s online car shoppers
Mike Darrow heads dealer and sales initiatives as the chief sales officer for Edmunds.com. Darrow came to Edmunds.com in June 2000, after a 16-year career at Nissan North America. He left Nissan while serving as director of new vehicle sales support, having previously held a number of positions throughout the company. Darrow holds a BS from Allegheny College in Meadville, PA and has attended professional development courses at the prestigious University of Michigan Automotive Business School.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Mike Darrow will present his session (#213): Secrets to Successfully Selling to Today’s Online Car Shoppers — Who are they? How can you identify them? And, how can you successfully market to them? on Wednesday, October 24 from 10 a.m. to 10:50 a.m. in the Grand Ballroom F. Click here for more information.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
