Are you looking for creative ideas to generate positive results in new and old media? Would you benefit from an in-depth look at the power of email marketing? If so, this work shop is for you. Patrick Tessier, managing director of Salefest Advertising, will cover a range of creative ideas with proven results, from his experience of more than 18 years in automotive retail advertising.
He will discuss how to get a dealership’s brand and advertising noticed in all media including traditional media such as: press, radio, direct mail and television, as well as the new media platforms such as: Facebook, Twitter and YouTube.
In addition, using real life examples, Patrick will demonstrate the power of email marketing to keep the dealership’s brand in front of its customers. He’ll show you how to use the powerful database of customers you already have to reap business rewards. Patrick Tessier is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn why successful retail campaigns start on the showroom floor.
2. Learn how to make great creative ideas work in press, TV, radio and online advertising.
3. Learn the techniques that will keep your dealership in front of your best customers – the ones you already have.
4. Explore what you must do to create a powerful email database that will make your next EDM campaign a winner.
Patrick Tessier is managing director of Salefest Advertising. He had a vision almost 20 years ago of creating a dedicated automotive retail agency based on his extensive experience on the “showroom floor.” Today, Salefest is that agency and more. Tessier’s advertising accomplishments are born of his no-nonsense approach to innovation and experimentation. He is also the convener of the AADA National Dealer Convention, which is Australia’s only industry conference for automobile dealers. Responsible for the success of countless small and large businesses, Tessier strives to continue offering clients a full suite of creative solutions and customer service that they won’t find anywhere else.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Patrick Tessier presents: Creative Cut-through in Today’s Media: Creative ideas that will generate a positive result in both new and old media, as well as an in-depth look at the power of e-mail marketing.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com.
