Why Now is the Time to Embrace a Digital Strategy, from Speed Shift Media. Though the auto dealership industry has undergone a renaissance of sorts in the past decade, many are still reluctant to introduce digital into their dealership marketing stra

4 Tips to Manage Multiple Agency SEO Team, from Forbes. If you thought managing a single SEO team was challenging, just think about all of the headaches that managing multiple agencies will cause – such as teams working on different tasks or in dif

Is CRM Enough?, from Business 2 Community. Customer Relationship Management (CRM) is no longer a new and trendy term, it is a foundational piece of any business. CRM has now been around for years.  At its core, CRM is used to house, track, and manag

4 Elements of a Killer SEO and PPC Strategy, from Auto Dealer Monthly. The digital DNA of nearly every automotive dealership operating today is comprised of two important codes: SEO and PPC. If you don’t have someone at your dealership who knows wh

Automotive Trigger Leads and Direct Mail Boost Dealership Traffic, from Automotive Training Network. Direct mail marketing campaigns are perfect for dealers interested in targeting local automotive shoppers looking to buy a vehicle right now. How

Several years from now we will look back at 2015 as the beginning of one of the biggest changes in automotive retail in the last 15 years.  That change is a shift to an online retail process. Consumer expectations are rising for the convenience and

Mobile is such a hot topic for car dealers in 2015 but most of the conversation centers around millennials. Thankfully, mobile technology offers dealerships the opportunity to connect with buyers of all ages without spending anything on ads.  Mat Ko

For most dealers, video is the missing ingredient for increasing conversions. Our session begins with strategy and then shifts to tactical planning. Most consumers wait until the last week to choose a vehicle–imagine how hard it is for them to

Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage, and influence buyers throughout each phase of their digital decision making process. This session will cover engagement strat