4 Tips to Manage Multiple Agency SEO Team, from Forbes.
If you thought managing a single SEO team was challenging, just think about all of the headaches that managing multiple agencies will cause – such as teams working on different tasks or in different countries. However, if you follow some rather solid management advice, you should be able to handle multiple teams. In fact, here are four tips to accomplish just that:
1. Develop a Strategy
Whether you’re working one team or multiple teams, you have to develop a strategy. This begins by setting goals, such by asking yourself questions like: What are the goals of this campaign? Do I want to increase page views, traffic, search rankings or build links? Developing goals gives your and your teams a starting point.
After you and your team have established goals, you need to measure the success of your campaign through KPI’s to measure and track the success of your goals. You also have to understand your audience – what are they looking for, demographics, interests – so you can create campaigns targeted towards them.
