Data marketing ROI is a tough stat to measure. While 97% of survey responders on Social Media Today say that they’ve seen revenue improvement that could be related to marketing activities, it’s nearly impossible to discover how your marke

Clickz turns the spotlight on Adobe Primetime, a publishing platform that allows programmers and pay-TV to work together. A favorite dealership marketing tool of the past, TV advertising has just re-opened as a potential avenue for marketing again. W

According to Search Engine Journal, Facebook advertising gives AdWords a run for it’s money in both simplicity and audience-targeting. Reaching new customers based on their Power Editor is a simple task with clear pictures of partners, categori

According to Ad Age, after a year-long celibacy from the hallmark social media venue, General Motors has returned to Facebook’s paid advertising. Paid advertising makes up most of Facebook’s bread and butter, and  Zuckerberg welcomed GM&

Search Engine Watch suggests giving your online marketing efforts a fresh look for spring. Re-evaluate your audience, take note of the market shift and do not forget that the search landscape is constantly changing. Make sure your key terms are up-to

Take a look at the “eBay Thanks You” campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man’s first Harl

From Eyes On Sales, managers explain the major reasons salespeople hate sales meetings, and what kind of value they should and should not have. Avoiding time-wasters, increasing productivity, and limiting talks of budget and goal-setting are some sug

According to Eyes On Sales, leadership does not take micro-managing but helpful guidance. How can Sales Managers develop trust, and improve the performance of the salesmen they oversee? Providing helpful guidance, rather than encouraging more sales c

EyesOnSales explains how to differentiate your email from the next salesman’s. View some best-practices you should re-develop when communicating with the modern consumer. These tips will likely get more response from cold leads. Two examples ar