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Don’t Sell Customers the Cars They Want

From Cobalt, a pro gives tips on what to do with those frustrating customers who pick a specific car and then change their minds. Discussions on the hassle, psychology and the difficulty of getting them to look at another vehicle once they have rejec
Apr 2, 2013

TrueCar Tips for New and Pre-owned

Global Post reports on TrueCar’s transactional business model. New and Pre-owned car sales departments can benefit from developing “hassle-free” auto deals by pricing online before customers enter the dealership. This can minimize t
Mar 29, 2013

Changing Economy, Changing Attitudes

From NCMi blog, experts review what makes a manager great in a more difficult environment where spending flows less freely. Tips on managing your sales department include letting your best salesman stay your best salesman, drafting good sales manager
Mar 25, 2013

Turn Your Outbound, In

According to Sokolic Media, your outbound sales strategies need to do a 180. Gain strategies that study a reactive consumer who feels smarter, and both prepared and wary of being sold to. Take charge of the educational value of your site and give the
Mar 20, 2013

Autoresponders, Quick Route to Speeding Up your Marketing Cycle

Marketing Tech offers an interesting look at Autoresponders: how to speed and improve responses through coded forms that are intelligently compiled and sent out in more punctual, structured manner. Something for techs and salesmen to consider when up
Mar 14, 2013

Tips for Salesmen to Stomp the Sales-Killer, Guilt

Eyes On Sale offers tips to any salesmen on handling customer calls and the rejection that comes with the job so it doesn’t destroy your next pitch. Salesmen and Sales Execs should take a look to understand their level of influence of their
Mar 13, 2013

Think Like the Customer, Sidestep the Competition

From the NY Times, an interview on google, marketing, and content tactics with a surprisingly successful small business owner who reduced his $250k marketing budget by 90% to beat his own peak sales record from before the economic crisis of ’
Mar 6, 2013

Dealers Seizing the Digital Retailing Future

Over the next five years, the automotive retail landscape will change dramatically for both consumers and dealers. Utilizing U.S. Census Bureau data, J.D. Power and Associates estimates that by 2015 more than 25% of the “car buying” U.S. popula
Jan 16, 2013

Me Incorporated, the Power of Personal Marketing

In a friendly ‘catch-up’ conversation with a dealership general manager I’ve known for 15 years, the subject moved to advertising, what’s working, what’s not and how things have changed in the past 20 years. That’s how I heard the story o
Jan 2, 2013