From Cobalt, a pro gives tips on what to do with those frustrating customers who pick a specific car and then change their minds. Discussions on the hassle, psychology and the difficulty of getting them to look at another vehicle once they have rejected the first remind Dealers and Salesmen to work smarter when selling. Find out a better tactic to turning that specific order into a lead with a greater chance for Return on Investment (ROI).
Don’t Sell Customers the Cars They Want
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April 2, 2013
Don’t Sell Customers the Cars They Want
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Dealer/GM News
Webinar Recap: MNTN Trumpets CTV for Auto Advertising
“Do you have any good recommendations to binge?” “What are you going to stream this weekend?” and “That is such a good podcast” are regular conversations made by all of these days. While television has long been a staple of the auto adver
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Sales & Variable Ops
How Dealerships Can Use Canada’s EV Tax Incentives to Drive Sales
As the automotive industry pivots toward electric vehicles (EVs), Canadian dealerships are uniquely positioned to assist small businesses in navigating a lucrative but underutilized government tax incentive. This program allows eligible businesses to
